Annette Kramer

It’s All About Impact

Business Development and Performance Coaching

Make your presentations’ impact – both online and off-line – unforgettable both in content and in delivery. Annette Kramer is a successful performance coach and business development professional with more than 20 years of experience with executives, enterprises, governments, businesses and social enterprises in the UK, USA, Europe, and Asia.

Annette is an experienced, objective observer who can help you learn sustainable ways to improve your impact on stakeholders.  Communication is strategic, not just as an output but also as a process to identify gaps in business thinking.  If building a top tier business is consistent testing and iteration of all parts of the business, the first step is to articulate the value of each product or process and how they fit together to best serve your market.

Annette helped international companies break into new markets.  She also has an expertise in helping high-growth companies win investment in arenas such as the BBC’s Dragon’s Den.  She is a partner in Activate Capital, co-founded an international start-up academy expanding UK businesses to the US , and is a PwC Thought Leadership expert in business growth.

Annette also consults to governments, FTSE and non-FTSE enterprises, top universities, and charities.

Want to know more about what it’s like to work with Annette?  Read about a recent Masterclass and check out her enthusiastic client testimonials.  You can also read an interview by the ICAEW Business Advice Service on tips for your pitch and hear her podcast from Activate Capital.

Selected videos

Selected articles:

Read about Annette’s business insights with high-growth companies in publications from US Consulting Firm Booz Allen’s award-winning Strategy + Business,, Telefonica/O2, BBC Labs and the Indian High Commission’s Entrepreneur Programme.

Please email Annette for details.